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Relevance of the topic of the study. Social communication occupies
A special place in the life of modern society and every person. It directly
or indirectly related to almost all communicative spheres.
The ability to communicate in time and space has expanded enormously with
the acquisition of writing, printing, electronic communication - the telephone, radio and
means of mass communication, as well as the mechanization of transportation.
The communication process is a necessary
prerequisite for the formation and functioning of all social systems.
Because, as we know, it provides the connection between individuals and
social communities. It makes the connection between generations possible,
Ensures the accumulation and transmission of social experience, its enrichment,
the translation of culture. With its help the organization of joint
activities. It is through communication that management takes place,
Therefore, in addition to all of the above, it represents a social
In addition to all of the above, it is a social mechanism through which governance arises and is realized in society.
society.
The relevance of the topic is that communication is one of
Those important phenomena of society, which markedly affects, on the development of
public relations, it actively influences the process of formation of
public opinion.
With the development of society, the complexity and diversity of activity
social actors and the accumulation of information plays an increasing role
social communication plays an increasing role. They are of particular importance in the
The modern world, when the information revolution is carried out -
decisive qualitative transformation of the information sphere. This
It is manifested not only in a significant technical modernization of means and
communication means, but also by qualitative changes in the social and
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The social and cultural spheres, such as the establishment of the foundations of a postindustrial
information society with a well-developed system of complex
communication processes. They have a significant impact on the
social space, the entire system of social interactions, and the direction and dynamics of social progress.
The direction and dynamics of social progress. One of the means of
Communication is the Internet, which has neither physical nor
geographical, administrative-state and censorial boundaries.
The introduction of the Internet opens up a new era in the development of communication.
The intensity of communication increases and the limitation of interpersonal communication begins
of interpersonal communication and its transfer to the virtual plane.
The Internet is becoming a means of global communication, its popularity and
availability of technology contributes to the emergence of new opportunities and
communication methods, forms a new sphere of information
interaction. Thanks to the Internet there are many different means
Internet - communication, such as: blogs, chat rooms, various forums, Skype,
teleconferencing, social networks, mail, and much more.